Premium Fitness Equipment

High-quality exercise machines since 1981.

Why TRUE Stands Apart

TRUE, our flagship brand, has been dedicated to producing premium fitness equipment for over 40 years. Each TRUE piece is made with the end-user in mind, aiding in the continued development of sophisticated features and designs that will stand the test of time. Offering equipment suitable for various markets, TRUE has a full portfolio of strength, cardio, and flexibility products.

We’re committed to building the highest-quality TRUE equipment at every stage of the process. In fact, we have engineers on-site during manufacturing and installation to ensure each machine meets their standards. People love TRUE equipment because it looks good, feels great, and lasts, thanks to decades of experience and constant refinement.

Superior Performance & Reliability

Our fitness equipment meets the demands of busy facilities because they are constructed of commercial-quality materials and designed for minimal maintenance and less downtime.

Durability

TRUE’s premium, long-lasting commercial fitness equipment is built with both users and customers in mind. Our range of high-quality machines covers all your facility’s commercial gym needs, maximizing your space and minimizing your downtime.

Easy To Use

TRUE’s commercial equipment is built with every type of user in mind. Our machines are designed for their ease of use with comfortable touch points and functional features, lending convenience to all fitness exercisers.

Modern, Innovative Designs

Our team of engineers and product developers is committed to keeping a pulse on the commercial fitness equipment industry and providing the most innovative and user-friendly machines on the market. Help your facility stand out with these one-of-a-kind products that will keep users coming back.

BUILDING RELATIONSHIPS WITH INTEGRITY

We take the reliability of our equipment personally, so we go to great lengths to deliver exceptional personal service. We are proud to showcase our products around the globe and provide customers the equipment needed for their demanding and ever-growing facilities.

See All Success Stories + Installs

We needed equipment that would stand the test. We decided to go with TRUE Fitness; we looked at the market, saw what was out there, and felt that TRUE Fitness aligned with our values of ‘experience the difference’.”

KEVIN DOYLE

General Manager

We were really impressed with the TRUE presentation. It was an exciting opportunity to work with a company that had energy and ambition. We’re really pleased with what we’ve seen. We needed a brand that had a reputation but also had the track record of being able to sustain a very heavy demand. It wasn’t just selling us something, and I think it got TRUE over the line.

PATSY RYAN

General Manager

“TRUE Fitness went above and beyond to make our entire experience as easy as possible in so many ways. They offered solutions to our temporary weight room needs by delivering part of our order early, designed a floor plan in the main weight room that exceeded expectations, did an outstanding job presenting their products to our students, and responded almost immediately to our changing needs all along the way.”

CLINT JONES

Associate Director of Recreation and Wellness

Ready for the
TRUE Experience?

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