Our Story
Building Equipment And Relationships With Integrity Since 1981
Integrity Matters
We’re known for our premium brands, TRUE & Octane, and our belief in doing business with integrity. “Integrity Matters” is more than a tagline for us. This is a guiding principle for our organization. We believe integrity matters for many reasons, but integrity is our word. If we say we are going to do something, we do it. Integrity is interwoven into every aspect of our business:
BUILDING TRUSTING RELATIONSHIPS
We believe in doing business with integrity. That applies not only to the high-quality, long-lasting materials we use to build our equipment but also to our dedication to our customers and their needs. When you partner with TRUE Fitness, you know who you’re working with. It’s not a transactional experience – we create relationships with our partners that build trust, honesty, and integrity.
SUPERIOR QUALITY & DESIGN
Thoughtful design is part of our heritage and core values. Since the beginning, we’ve considered how we can improve the experience for both the exerciser and the facility.
We’re dedicated to building the highest-quality equipment at every stage of the process. We have engineers on location during manufacturing and installation to ensure every machine meets their standards. People love our equipment because it looks good, feels great, and lasts a long time.
EXCEPTIONAL CUSTOMER SERVICE
We take the reliability of our equipment personally, so we go to great lengths to deliver exceptional personal service – from shipping 99% of service parts the same day to flying engineers and technicians across the globe to ensure the highest product quality. Our commitment is to serve our partners at all costs and to always do what’s right over what’s easy. You can count on us to make owning and maintaining your equipment a breeze.
The TRUE Story
For over 40 years, Frank Trulaske, Founder and President of TRUE Fitness, has worked hard to provide premium fitness equipment. Learn how TRUE Fitness grew from innovative treadmills to an expansive product portfolio and the largest privately held fitness equipment manufacturer in the United States.
Our Promise To You
Since our humble beginnings, we have built equipment and relationships with integrity. As your dedicated partner, we do whatever it takes to keep your facility going strong. Our experienced team provides end-to-end service from facility planning to maintenance to providing your machines with must-needed technologies.
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