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TRUE Stories: Serena Hoelscher

June 25, 2020

Founded in 1979, TRUE Fitness has become a leader in the commercial and residential fitness industry. You may know our name and our products, but we would also like to introduce you to the people behind the brand – those who help make up our TRUE family.

Meet a member of our team who is the face of our responsive shipping team, Serena Hoelscher, Shipping Manager at TRUE Fitness. Serena and her team work tirelessly to ensure your TRUE Fitness products reach your gym or facility safely and timely. 

At TRUE, our focus is on designing, building, and servicing excellent products for you. Your first experience with your TRUE equipment is during your delivery. We ensure our products are packaged correctly and delivered to you from our Saint Louis, Missouri headquarters. Whether this is your first order or you are a loyal customer, TRUE takes pride in bringing you the best in cardio, strength, and flexibility equipment.  

Serena has worked for TRUE over seven and a half years. As a dedicated member of the TRUE family, she is “responsible for shipping all of the freight as well as small parcel shipments out of TRUE Fitness to the customers.”

We understand that time is of the essence in shipping items – both large and small. “I believe in being proud of what you do, and I think that reflects in the way that we ship products. We try to do things in advance so that we can get it all done in time.”

TRUE strives to always put the customer first, which begins in your first interaction with TRUE and continues through the life of your product. “Customer service is really everything when it comes to business. You have to present the company in such a way that they want to come back. And to me, that’s what customer service is getting the customer to come back.” 

As a veteran of the United States Army – Military Intelligence,  Serena has applied principles during her time of service to her position at TRUE. She teaches her team to ensure everything is done right, the first time around “because when the customer gets their freight, you want it to be perfect.” Serena’s warm personality and dedication to hard work are evident in her and her team. She trains each employee on what it means to take pride in their work, and ensure every step in the shipping process is carefully planned and executed. 

At TRUE , we are proud to say integrity matters. This guides us in all of the decisions we make as a company. “So to me, integrity is doing it right. The first time being in the military taught me a lot of discipline. So I think it gave me the sense of self that I needed to be able to succeed in what I do.” 

We consider each member of our team a part of the TRUE family. “It took me a while to adjust from the, you know, I’m a corporate soldier to I’m part of your family and I matter to me, that has been a very unique part of working at TRUE Fitness.” 

Learn more about Serena and her TRUE Story.