© 2023 TRUE. All Rights Reserved. Privacy Policy Accessibility Statement

The TRUE Story

The TRUE Story – About Us


Of course, that integrity applies to the high-quality, long-lasting materials we use to build our machines, but it also extends to the dedication to our customers and their needs. Our experienced team provides end-to-end service from facility planning to maintenance to equipping your machines with the newest technology.

As your dedicated partner, we do whatever it takes to keep your facility going strong. You can count on us for some of the best services in the industry, provided by a team focused on optimizing the life of your commercial fitness equipment.

We’re always looking for ways to add value for our customers, whether that’s offering educational materials for your staff and trainers or developing technology solutions that meet the needs of today’s users.

Get in touch to learn about how a partnership with TRUE can help your facility succeed.

True Fitness history. Old to new treadmills.

TRUE History

For 40 years, Frank Trulaske, founder and President of TRUE Fitness, has worked hard to provide premium fitness equipment to users. Learn how TRUE grew from innovative treadmills to an expansive product portfolio and the largest privately held fitness equipment manufacturer in the United States.

History Timeline

TRUE Partners

TRUE has worked with thousands of facilities around the world to provide an exceptional fitness experience. But don’t just take our word for it. Hear from our partners themselves.

Success Stories

We were really impressed with the TRUE presentation. It was an exciting opportunity to work with a company that had energy and ambition. We’re really pleased with what we’ve seen. We needed a brand that had a reputation but also had the track record of being able to sustain a very heavy demand. It wasn’t just selling us something and I think it got TRUE over the line.

Patsy Ryan General Manager Mardyke Arena/University College Cork See All Testimonials

TRUE Cares

TRUE Cares supports one of the most important principles that we stand for: building and maintaining relationships. Through the TRUE Cares program, TRUE corporate and employees support and give back to their communities through several non-profit organizations. TRUE employees strive to make an impact on a variety of charities through volunteering, team charity events, and charitable donations, including TRUE fitness equipment. TRUE particularly focuses on those that encourage wellness of both the body and mind. Two especially important non-profits to Frank Trulaske, President and founder of TRUE, is Selah Freedom and The Little Bit Foundation. We invite you to learn more about them and the impact they make on the wellness of young women and men.

Learn More about TRUE Cares