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History Makes It TRUE
This is our PROMISE to our fellow employees, partners, and customers: building fitness equipment and relationships with integrity. Since our founding in 1981, we continue to be the largest privately-held fitness equipment manufacturer in the United States. We're known for our great brands, TRUE and Octane, offering the highest quality products and providing superior services.
TRUE Cares supports one of the most important principles that we stand for: building and maintaining relationships. Through the TRUE Cares program, TRUE corporate and employees support and give back to their communities through several non-profit organizations like TRUE Shoes and The Little Bit Foundation.