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TRUE Fitness Announcement: IHRSA 2020

March 10, 2020

To Our Valued Partners,

TRUE has always been proud to take part in the IHRSA convention. It’s an amazing trade show with exceptional attendance and participation. IHRSA is instrumental in promoting the health and wellness industry to larger audiences year over year.

So, it is with much sadness that TRUE has decided to withdraw from this year’s show in San Diego, March 18th-21st. The emerging dangers associated with the Coronavirus (COVID-19) outbreak present far too much of a risk for our valued staff and partners.

While TRUE will not be attending this year’s show, we are looking into many alternative solutions to present the brand and our latest product offerings. We will continue to serve our customers and partners around the globe and look forward to continuing our support of IHRSA in the future.

We hope that this message reaches everyone in good health and look forward to an amazing year for the TRUE brand.


Frank Trulaske

President & CEO

TRUE Fitness

About TRUE Fitness

TRUE has been manufacturing premium fitness equipment since 1981. TRUE offers a customer-first approach, while designing, building, and servicing excellent cardio, strength, and functional training equipment. Learn how TRUE’s responsive service, superior quality, and product design expertise make TRUE your trusted partner in fitness before, during, and after the sale. To learn more visit truefitness.com.