Our Story
Building Equipment And Relationships With Integrity Since 1981
Integrity Matters
We’re known for our premium equipment and our belief in doing business with integrity. “Integrity Matters” is more than a tagline for us. This is a guiding principle for our organization. We believe integrity matters for many reasons, but integrity is our word. If we say we are going to do something, we do it. Integrity is interwoven into every aspect of our business:
BUILDING TRUSTING RELATIONSHIPS
We believe in doing business with integrity. That applies not only to the high-quality, long-lasting materials we use to build our equipment but also to our dedication to our customers and their needs. When you partner with TRUE Fitness, you know who you’re working with. It’s not a transactional experience – we create relationships with our partners that build trust, honesty, and integrity.
SUPERIOR QUALITY & DESIGN
Thoughtful design is part of our heritage and core values. Since the beginning, we’ve considered how we can improve the experience for both the exerciser and the facility.
We’re dedicated to building the highest-quality equipment at every stage of the process. We have engineers on location during manufacturing and installation to ensure every machine meets their standards. People love our equipment because it looks good, feels great, and lasts a long time.
EXCEPTIONAL CUSTOMER SERVICE
We take the reliability of our equipment personally, so we go to great lengths to deliver exceptional personal service – from shipping 99% of service parts the same day to flying engineers and technicians across the globe to ensure the highest product quality. Our commitment is to serve our partners at all costs and to always do what’s right over what’s easy. You can count on us to make owning and maintaining your equipment a breeze.
The TRUE Story
For over 40 years, Frank Trulaske, Founder and President of TRUE Fitness, has worked hard to provide premium fitness equipment. Learn how TRUE Fitness grew from innovative treadmills to an expansive product portfolio and the largest privately held fitness equipment manufacturer in the United States.
1979
TRUE Sports is founded with the introduction of their first treadmill.
1981
TRUE Sports becomes TRUE Fitness Technologies.
1987
TRUE introduces the first removable safety key on a treadmill.
1988
TRUE enters the commercial space with the introduction of the 900 Premium Commercial Cardio Line.
1990
Moves to current headquarters, a significantly larger manufacturing building, to accommodate growth of the company.
1992
Introduces patented Soft System® that transfers the shock of impact, that’s usually absorbed by the walker/runner’s body, into the treadmill itself.
1994
Introduction of an orthopedic belt to treadmills for even greater shock absorption.
1996
TRUE introduces patented HRC Heart Rate Control® feature on treadmill that monitors heart rate.
1998
Patented Soft Select® feature is introduced. TRUE also begins international distribution.
1999
Ellipticals and bikes are added to product portfolio.
2002
Introduces flexibility to the product line with TRUE Stretch®.
2007
TRUE introduces patented HRC Cruise Control®.
2015
TRUE acquires Paramount Fitness and expands commercial strength portfolio. Introduces Spectrum Adjustable Stride Elliptical.
2016
Introduces the Alpine Runner Incline Trainer.
2019
The TRUE Palisade Climber is introduced.
2020
Octane Fitness is acquired, adding another brand to the TRUE Fitness family and expanding the premium cardio portfolio with unique low-impact equipment.
2020
The TRUE Palladium Series premium strength line is introduced.
2021
The TRUE Stryker Slat Treadmill is introduced.
2024
The Palladium Series Plate Loaded line is introduced under the Palladium Series strength family. TRUE Fitness revamped cardio offerings to four cardio series targeted to specific markets and introduced three streamlined consoles.
Our Promise To You
Since our humble beginnings, we have built equipment and relationships with integrity. As your dedicated partner, we do whatever it takes to keep your facility going strong. Our experienced team provides end-to-end service from facility planning to maintenance to providing your machines with must-needed technologies.
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