integrity matters
We believe in conducting business with integrity, from the relationships we cultivate to the high-quality products we produce. We strive to support every employee, partner, and customer that walks through our doors.
Over 40 years of growth
Founded in 1981, TRUE Fitness has continued to be the largest privately-held commercial fitness equipment manufacturer in the United States, with a diverse product portfolio of premium strength, cardio, and flexibility equipment.
1979: TRUE Sports is founded with the introduction of their first treadmill
1981: TRUE Sports becomes TRUE Fitness Technologies.
1987: TRUE introduces the first removable safety key on a treadmill.
1988: TRUE enters the commercial space with the introduction of the 900 Premium Commercial Cardio Line.
1990: Moves to current headquarters, a significantly larger manufacturing building, to accommodate the growth of the company.
1992: Introduces patented Soft System that transfers the shock of impact, which is usually absorbed by the walker/runner’s body, into the treadmill itself.
1994: Introduction of an orthopedic belt to treadmills for even greater shock absorption.
1996: TRUE introduces patented HRC Heart Rate Control feature on treadmill that monitors heart rate.
<Learn More About TRUE’s Timeline>
our values
Building trustworthy relationships
When you partner with TRUE Fitness, you know exactly who you’re collaborating with. It’s more than a transaction- it’s a partnership. Feel confident in knowing you are taken care of every step of the way, from start to finish.
“In the end, it came down to a partnership between us and TRUE,
and it wasn’t a sale with them — it was truly a partnership.”
– Tim Dunn, VP Facilities/Information Technology
<hear from our partners>
Superior Product Quality & Design
We are committed to producing top-quality equipment at every step of the process. Our engineers are on-site during manufacturing and installation to ensure that each machine meets our high standards. Customers appreciate our equipment for its appealing design, comfortable feel, and long-lasting durability.
<contact a rep>
Exceptional Customer Service
We take the reliability of our equipment seriously, which is why we go above and beyond to provide outstanding personal service. You can trust us to make the ownership and maintenance of your equipment hassle-free.
we value our true team
“I love the people and the products. My work-life balance is the best it has ever been during my career because the company cares about its employees. TRUE Fitness is the first employer I’ve had where I can truthfully say, ‘I chose the right place.’”
-Monica Seckel, Cardio Parts Buyer, TRUE Fitness
<explore our company culture>
TRUE Gives Back to the Community
TRUE Fitness employees are passionate about supporting and giving back to their communities through various non-profit organizations. They work hard to make a difference by volunteering, participating in team charity events, and making charitable donations, including TRUE Fitness equipment.
what is true shoes?
The TRUE Shoes Initiative is an annual campaign aimed at supporting children in need in our hometown of St. Louis and other cities nationwide. Our team members can donate gently used sports gear and shoes that their children have outgrown, providing essential equipment and footwear to those who can’t afford them.
<learn more about our mission>
Grow Your Facility with TRUE Fitness
Our amazing customer service team is here to support you every step of the way! We’re excited to help you choose the right equipment and find delivery and installation options that suit your needs. We can’t wait to work with you!