© 2024 TRUE. All Rights Reserved. Privacy Policy Accessibility Statement Recall Information

TRUE Fitness Announces Michael Jeffrey as International Sales Director

August 23, 2019


Angela Tinsley
Marketing Manager
[email protected]


St. Louis, MO: August 19, 2019 – TRUE Fitness, manufacturer of commercial cardio and strength equipment since 1981, is proud to announce the addition of Michael Jeffrey as International Sales Director.

“Michael’s drive, passion and knowledge of the industry will be an asset to our growing company. He brings a unique and all-encompassing strategic perspective that is valuable to us at TRUE,” said Mike Kelly, VP of Sales.

With 30 years of experience in the industry and extensive knowledge of equipment sales, Jeffrey will play an integral role in TRUE’s international sales division.

TRUE Fitness began international distribution in 1998 and is currently sold in over 50 countries. Jeffrey will push TRUE to continue its international growth through a variety of channels worldwide.

Jeffrey is thrilled to be joining the TRUE team. “I am looking forward to providing our international clients, both customers and distributors, the support necessary to outpace the competition along with the tools necessary to grow their business, all while further establishing TRUE Fitness as the premium Fitness brand that we are,” states Jeffrey.

Please join TRUE in welcoming Michael Jeffrey to the TRUE family.

About TRUE Fitness

Founded in 1981, TRUE has been building premium fitness equipment and outstanding relationships with integrity. TRUE continues to offer a customer-first approach, while designing, building, and servicing excellent cardio, strength, and functional training equipment. Learn how the unique mix of expertise, responsive service and superior build quality can strengthen your business and experience what makes TRUE your trusted partner in fitness before, during and after the sale. To learn more visit truefitness.com.