For fitness-minded travelers, many base their decision to stay at a hotel off of the quality of its fitness center. These guests need no marketing to entice them to use the fitness facilities, but the gym should speak for itself. Keep these qualities in mind when enticing guests to utilize your fitness facility:
Travelers want to make sure they and other guests have plenty of space to not only maneuver around each other, but also properly perform exercises. With functional fitness at the peak of its hype, hotels everywhere are jumping on the style due to the ease of storage and affordable options. However, functional training requires perhaps more space than isolated machine stations, and some of the most noted hotels boast massive fitness centers – often 70,000 square feet or larger.
Cleanliness is also a factor when choosing to exercise in a hotel during a stay. Staff should make sure that equipment is wiped down regularly and clean the gym to make customers feel at ease and avoid diseases like Staph infections.
Keeping a clean and updated variety of equipment is a must — gone are the days that hotels can get by with a few treadmills and some free weights. Now, the gym must be stocked to accompany a wide variety of equipment with users of all levels in mind. Think about putting machines on the floor that can be used for multiple purposes, such as a functional trainer or multi-stations.
Cardio equipment like treadmills, ellipticals, and bikes are not going anywhere – those should always be equipped with the latest and greatest fitness technology. But for maximum results, consider adding more strength equipment that can serve a range of users, perhaps simultaneously.
Cardio and strength stations are a staple when mapping out a hotel gym. However, having other resources for guests to work out how they choose is highly recommended. If there is a room large enough for storage and functional exercise workouts, utilize that room. This way, there is also a possibility to hold other fitness classes for guests, such as yoga, Pilates, or dance.
If possible, provide complimentary fitness bags for guests that they can use during these fitness classes or in their room if they feel like exercising in private. That way, guests feel cared for and are encouraged to use your fitness facilities.
Guests know that most hotels are equipped with pools, but it is also beneficial to utilize the pool to cater to all users by making it Olympic size if possible. That way, more guests can get in their endurance exercises without worrying about the pool becoming cramped.
Due to the growing popularity of healthy living, hotels need to step up their fitness center game if they want to appeal to fitness-conscious guests. Investing in a quality gym will help you stand out in a crowded hospitality industry and gain repeat customers in the future.