As the owner of a hotel, catering to travelers who want health and fitness options is essential to staying ahead of the competition. Fitness-minded travelers are becoming the norm and they want hotel services that cater to their needs. To get into the mind of the fitness-minded traveler, ask yourself these questions:
Eating on the road is rough. When travelers have been living off the pre-packaged food they picked up at the gas station, your hotel could be the home cooked meal haven they crave.
However, if your hotel menu is only filled with the same unhealthy food they could get at fast food drive-thrus (greasy burgers, anyone?), you’re only driving guests away. When people travel, they expect their hotel food to be healthy as well as delicious. Provide healthy options to your guests like:
You can even provide healthy desserts to those guests with a sweet tooth. With delicious, healthy food options for everyone, customer satisfaction at your hotel will increase as they will know that they are getting the nutrition they need.
When incorporating healthy options into your hotel, do not forget those guests traveling with children. These guests will choose hotels that help their kids eat healthy and stay fit on the road. For example, Starwood Hotels have healthy menu options for kids with smaller, balanced portions like:
To keep kids fit, consider fun kid-friendly activities that can get them moving like swimming lessons or walks to fun places around the city. Parents can even come along and participate for a fun family activity.
Catering to fitness-minded guests means more than installing a few pieces of hotel gym equipment. For improved customer satisfaction, provide your guests with equipment they will use and won’t take up a lot of room in your hotel gym. Also make sure that the equipment is up to date and not out of order when a guest wants to use the hotel gym. Usable fitness equipment will improve customer satisfaction and ensure that fitness-minded guests will come back to your hotel in the future.
Not all fitness-minded customers are interested in only exercising in your gym. Some prefer to exercise in their rooms or options outside the resort like hiking. Improve customer satisfaction by offering other health services like massages.