Gym retail is a great way to not only help your clients get the products they need at the gym, like gloves and towels, but also generate some extra revenue for your own benefit. Here’s what you should offer at your gym’s retail center for members:
Provide gym members with supplies they need to get the most out of their workout. New members especially will appreciate the ability to purchase items that they will need immediately, like:
Offering these items will also benefit members who have an item that is worn out from years of use, or they simply forgot at home. If your gym offers fitness classes that requires certain items, having these supplies on hand conveniently allows members purchase their own.
Providing everyday items that guests may forget to bring to the gym with them is a must—especially items such as:
You can even offer flip flops for members to wear in the locker room to avoid harmful germs as well as combination locks to keep possessions safe. If a member discovers that they are out of an item or simply forgot something, you will be giving them a convenient way for them to get more. In addition, retailing a variety of branded merchandise such as clothing, gym bags, and water bottles are a great way to let members show their loyalty.
When offering food at your gym retail center, make sure to keep it healthy. Members are there to improve their health and you don’t want to impede their progress by offering unhealthy options in your café or vending machines. Food option possibilities to offer in your retail center include pre- and post-workout nutrition to help members fuel up for their workout and save a craving for protein or simple sugars:
When selling items in your retail center, be sure to keep the prices comparable to items sold in other locations, like the local sports store. If you overprice the items, your members won’t buy them and will get them elsewhere to save money.