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Introduce Corporate Wellness into Your Company Culture

October 26, 2016

In many companies, corporate wellness is the fastest growing program. It’s growing so quickly that there is an entire position devoted to employee wellbeing. However, many companies have not adopted corporate wellness because the term “corporate wellness” sounds like something they cannot financially afford or won’t be accepted in the company culture. Corporate wellness can be simple and painless when done correctly. Here’s what you can do to integrate your new program into your company’s culture:

Take an Active Interest in Employee Healthorange-287179_640

Companies are beginning to understand that many people spend more time at work than they do at home. Employees everywhere spend more time a day with their coworkers than they do with their families. As an employer, you want to make sure that your employees feel that their time and effort is valued and that you take an interest in their health and wellbeing. In doing so, they will be more apt to adopt a wellness program into their culture.

Raise Awareness & Encourage Participation

Of the companies that offer a corporate wellness program, only 60% are aware of the existence of the program. Of that 60%, only 40% actually participate. Employees need to be aware of the program and be persuaded to use it. You can remind and encourage employees to use the program through:

For overall participation to work, participation needs to start from the corporate top. If the managers and chief officers of the company participate in the program, then everyone will be more likely to participate.

In order to create this chain, managers must talk to employees about their well-being and their goals regarding personal wellness. In order to do this, a trusting relationship must first be constructed and employees cannot be forced to participate. Otherwise, they will resent the program and won’t accept it into the company culture.

Design a Program That Actually Works

In addition to leadership commitment and support, employees need to have reasonable goals to strive for. These goals can include: paid incentives and short-term campaigns such as weight loss competitions. You can supplement the program by hiring outside vendors to discuss:

You can also affect employees more directly by teaming up with a local gym to offer discounted classes, and stocking machines with healthier snacks. By offering the right incentives and preparing proper solutions to change employee’s current habits, it is more likely that your corporate wellness program will be accepted into the company culture and take off.

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