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How to Maintain Membership Retention at Your Gym

May 20, 2013

In order to maintain membership retention, it’s important to always be looking for ways to inspire members to visit the gym. Exercising on a regular basis is not only important for their health, but also increases the likelihood that they’ll renew their memberships each year. After all, why would they continue to belong to a gym if they’re not getting anything out of it?

3 Quick Tips for Maintaining Membership Retention

1) Offer Top-of-The-Line Equipment

One thing that often helps with membership retention is offering members the opportunity to use top-of-the-line commercial fitness equipment that they may not be able to afford on their own. TRUE Fitness commercial exercise bikes are specifically designed for maximum comfort and durability, so even avid cyclists will want to incorporate them into their regular exercise routines.

2) Give Incentives

Sometimes all anyone really needs is a little incentive to get them working out more often. Fitness facility owners can offer a variety of perks to motivate their members, including contests and coupons, or rewards of a more tangible variety – such as smoothie bars, saunas and rock climbing walls. Personals trainers also have a role to play: Studies show that people are more likely to work out when they have specific goals to work toward.

3) Create a Community

The gym should be a place that your members enjoy going to, and that is most easily accomplished by creating a sense of community. Plan social outings centered around fitness, such as a hiking trip, so members can get to know the staff better. You can also publicly recognize people who have reached their fitness goals so their accomplishments can inspire others. Post a bulletin board with the pictures of members who have gone above and beyond, tried something new or have attended the gym the most times each month.