As the proud new owner of a fitness center, you will need to do some clever marketing to spread the word of your new gym and attract clients. Here are some ways you can raise awareness of your new fitness center:
Setting up social media for your fitness center like a Facebook page and promoting it there is an effective way to raise awareness. You can promote your business on Facebook by paying to target a certain audience with your ads. When promoting on social media, be sure not to neglect your profiles—people will be less likely to engage with you if you haven’t updated in ages.
You can get far spreading word of your new fitness center by promoting on traditional media like print. For example, put an ad in the newspaper. Despite the belief that print newspapers are dead, almost half of people who read newspapers rely on print versions rather than digital, according to the Pew Research Center. As such, it is a great opportunity to reach this demographic.
If your fitness center offers classes and personal trainers, promote it by offering deals like special discounted classes for your grand opening. If you offer specialized services like senior fitness, now would be a good time to offer promotions for seniors who are interested in working out.
If there is a local event like a parade or festival, take advantage of it to set up a booth of your own to promote your new fitness center. During this time, have freebies like water bottles you can hand out to people. Freebies are a great way to spread the word because people talk when given free stuff. Make sure to have your name on the items you give out in addition to having your business card attached to it. You want people to be able to find you again if they’re interested in your services.
Getting creative with guerilla marketing can also help you raise awareness of your new fitness center. For guerilla marketing, creating decals and leaving flyers around town can help spread awareness of your fitness center. Just remember to follow your local posting laws.