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The TRUE Experience Doesn’t End with IHRSA

Those who came by our booth during IHRSA experienced firsthand how TRUE’s combination of premium commercial fitness equipment and expert customer support can transform their facilities, their businesses, and the lives of their users. Now it’s your turn to see what having a trusted partner in the fitness industry can do to help you.


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Building Premium Fitness Equipment With Integrity Since 1981

That integrity applies to the high-quality, long-lasting materials we use to build our machines, but it also extends to the dedication to our customers and their needs. Our experienced team provides end-to-end service from facility planning to maintenance to equipping your machines with the newest technology.


TRUE Fitness has been really instrumental in revolutionizing what we do from an operational standpoint. As a new gym, it has been extremely helpful when the membership drive is going on and people are walking in the doors. We have been very happy, and we’d buy it three times over.

Christian Morganti General Manager, Part Owner Gold's Gym Gayton Crossing

We continue to be pleased with the quality and performance of each piece. In addition to their equipment, they offer exceptional support whenever we are in need of assistance. It is without hesitation that I recommend TRUE Fitness and their products to anyone looking for the best!

Sandy M. Boone Director, Powell Wellness Center Culpeper Regional Hospital

When we first went with them they had the best warranty by far of any manufacturer. TRUE is built like an industrial machine–tough, simple, built to take abuse. This has turned out to be true. We spend less than half on repairs than we used to. And the cherry on top is customer service. TRUE has the best service of any fitness equipment company I have ever worked with. I have not had any problems with the treadmills or the company. I really could not be happier.

John Caliri Director First Health Centers and Health & Fitness


The seamless combination of innovation and durability is the signature of TRUE fitness equipment. Our line of high-quality, long-lasting fitness equipment is here to help you get the most out of your facility.

Alpine Runner Incline Trainer

Provide a dynamic workout for your members that’s easy to monitor and maintain with the TRUE Alpine Runner. The perfect combination of treadmill and incline trainer with 30% incline, the Alpine Runner can help anyone reach their toughest fitness goals.

Atlas Group Training System

Overhaul your facility’s small group training capabilities, or launch a completely new and dynamic program for your members with TRUE’s customizable and space-efficient Atlas Group Training Systems.

Palisade Climber

Versatility meets safety in TRUE’s Palisade Climber. With low noise, smooth motion and console options for enhanced customization, this machine is sure to be a favorite among members.


COMPASS optimizes your TRUE cardio equipment by offering networked solutions to benefit you, your trainers and your members. With COMPASS, you gain access to strong asset management while allowing users to sync their workout data to the cloud and other fitness applications.