3 Effective Ways to Choose Your Gym’s Upgrades
You have decided it’s time to upgrade the equipment at your gym. Keeping your commercial fitness equipment up-to-date and replacing equipment that has worn out is important for both customer safety and satisfaction. Choosing what kind of upgrades your gym needs can be difficult, especially if you don’t know where to begin. Here are some tips to get started on choosing the right upgrades for your gym:
- Develop member surveys
- Research what’s popular in your industry
- Look at competitors
Develop a Survey for Gym Members
Developing a survey for your gym members is a great way to get an idea of what they want in commercial fitness equipment. Surveys are easy to administer and can be done online or on paper. The added anonymity of surveys also means that customers who are uncomfortable talking directly to management will be able to voice their opinions. By conducting surveys to gauge what your customers want, they will know you care about them and what they think. Imagine their joy when you do follow through with their suggestions in regards to what equipment needs to be upgraded or acquired.
Research What Is Popular in the Fitness World
Keep an eye on trends and what people want in the world of fitness. Are people utilizing more group-based classes or one-on-one training? Are they doing high intensity workouts or more “back to basics”? By knowing what is popular, you can offer services and equipment that will cater to customers that are looking for the next best thing.
Look at What Your Competitors Are Offering
What are your competitors offering customers that you aren’t? By taking the time to research your competitors and their offerings, you will be better equipped to know what equipment you need to upgrade. Even simply talking with their customers can give you an idea of how they feel about your competitor and the quality of the commercial fitness equipment there.