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TRUE Fitness Welcomes Chris Van Harte as National and Key Accounts Manager

September 11, 2023

St. Louis, MO – TRUE Fitness, a leading provider of commercial cardio and strength equipment since
1981, is happy to announce the newest addition to its direct sales team. Chris Van Harte, a seasoned
professional with a proven track record in National and Key Accounts sales, joins TRUE with excitement
and enthusiasm to drive direct business growth in the Western USA region.

Having successfully worked in the fitness industry for almost 30 years, as well as having a degree in
Exercise Physiology, Van Harte brings a wealth of experience and industry knowledge to TRUE Fitness.

Van Harte will report to Kurt Parker, Director of Direct Sales. “With nearly three decades of professional
experience, Chris brings a proven work ethic and a remarkable ability to foster enduring customer
relationships. His genuine concern for the well-being of his colleagues and his comprehensive expertise
in the fitness industry make him an invaluable addition to our team. We have every confidence that his
contributions will yield rapid and substantial results,” stated Parker.

Van Harte expressed his excitement about joining TRUE Fitness, stating, “I’m thrilled to be joining TRUE.
The products they offer are truly exceptional and unique, and I’m fortunate to have the chance to
reunite and collaborate with some of my favorite industry colleagues. My primary objective is to
contribute to a team that collectively raises the bar in terms of overall sales growth, and I have high
expectations for our efforts.”

In his new role as National and Key Accounts Manager, Van Harte will be responsible for cultivating and
managing key relationships with National and Key Accounts in the Western USA, driving business
expansion, and contributing to the overall success of TRUE.

“We are delighted to welcome Chris to our team,” said David Trulaske, TRUE’s CMSO. “His expertise in
National and Key Accounts sales will play a pivotal role in achieving our strategic goals and expanding
our market presence in the Western USA territory. And his passion for our products and dedication to
building strong client relationships align perfectly with TRUE’s commitment to excellence and customer

TRUE Fitness looks forward to the valuable contributions Van Harte will make to the team and is excited
about the positive impact his experience will have on the company’s growth trajectory.

About TRUE Fitness
TRUE Fitness has been manufacturing premium fitness equipment since 1981. Providing innovative product via
both the TRUE and Octane brands, we offer a customer-first approach while designing, building, and servicing
excellent cardio, strength, and functional training equipment. Learn how TRUE’s responsive service, superior
quality, and product design expertise make TRUE Fitness your trusted partner in fitness before, during, and after
the sale. To learn more visit truefitness.com