TRUE’s roots are built on the sport of running. And a part of our mission is to help people enhance their fitness experience. One of the ways we do that is by contributing to the running community. Whether you’re lacing up your running shoes for the first or 1,000th time, indoors or out, TRUE wants to support you. Consider applying for a TRUE Run Team to become a TRUE Sponsored Athlete – Team Spirit or Team Elite. We will support you with gear and contributions towards race fees. Not ready to apply for a team? Everyone is invited to join the TRUE Run Club, powered by Strava. Please read through all criteria and select the team you feel most qualified for. Applications are now closed for a 2022 TRUE Run Team. Check our socials for updates regarding our future TRUE Run Teams.
TRUE Fitness was founded in 1981 on the principle of building a better treadmill. Our founder, an avid runner, has built a brand around building innovative cardio and strength equipment supported with superior service. As the largest privately held fitness equipment manufacturer in the United States, we continue to provide innovative equipment to gyms and homes around the globe and continue to grow our TRUE family with athletes like you.