When shopping for gym equipment, you might naturally focus on the workout machines themselves. After all, you want equipment that is durable, effective, and accommodating for a variety of exercises. However, it’s equally important to consider where you’ll be purchasing your equipment from. Read on to improve your understanding of how to pick a commercial gym equipment vendor.
Explore the Types of Equipment
One of the first things to consider is the type of equipment the company sells and whether it has machines that align with your goals. Ideally, the company should sell strength training, cardio, and flexibility gear since this covers everything you’ll need. TRUE Fitness offers all three categories with premium options. When you buy all your fitness equipment from a single vendor, you simplify the process, as you won’t have to continuously research different brands.
Pro Tip
TRUE Fitness offers a wide variety of strength and cardio equipment to suit your specific needs. We provide a range of product lines, including the Vapor, Apex, Gravity, and Launch Series, for cardio equipment. TRUE also has options for flexibility equipment, such as stretch cages.

Note Support Services
The vendor you buy from should also offer services centered around their equipment, such as facility setup and maintenance. At TRUE Fitness, we offer facility setup services. You can get professional help determining the ideal layout for your equipment to maximize space and flow. For maintenance, routine checkups and repairs are crucial for keeping your equipment in optimal condition and extending its lifespan.
Most vendors also offer technical support to help equipment owners troubleshoot any issues that may arise. TRUE Fitness’ reliable support team provides guidance over the phone or via online resources to help you resolve any problems quickly and efficiently.
Assess the Quality of Customer Service
Evaluating the effectiveness of a company’s customer service is essential to any purchase; you want to buy from a company that has clear, professional communicators. When you contact customer service for a sales inquiry, come prepared with a few questions and take note of how the representatives respond to you. After the call, ask yourself questions like these:
- Did the representative take their time and actively listen to my concerns?
- Did they provide clear solutions, or did they seem uninterested in helping me?
- Did the customer support team provide knowledgeable answers?
At TRUE Fitness, we take the reliability of our equipment personally. We go to great lengths to deliver exceptional personal service, from shipping 99 percent of service parts the same day to flying engineers and technicians across the globe to ensure the highest product quality. Our commitment is to serve our partners at all costs and to always do what’s right over what’s easy. You can count on us to make owning and maintaining your equipment a breeze.
Consider Industry Experience
Another tip for picking a commercial gym equipment vendor is to note the brand’s level of experience. Since our humble beginnings in 1981, TRUE Fitness has built equipment and relationships with integrity. As your dedicated partner, we do whatever it takes to keep your facility going strong. Our experienced team provides end-to-end service, from facility planning and maintenance to providing your machines with must-have technologies.
Buying from a company with a solid background in selling workout equipment is important because it means they understand the product and what’s popular. The customer support teams can utilize this knowledge to assist you in determining what to purchase based on your business objectives.
Weigh Brand Reputation
A company’s reputation has a major impact on whether the partnership is worthwhile. The TRUE Fitness team believes in doing business with integrity. That applies not only to the high-quality, long-lasting materials we use to build our equipment but also to our dedication to our customers and their needs. When you partner with TRUE Fitness, you know who you’re working with. It’s not a transactional experience – we create relationships with our partners that build trust, honesty, and integrity. We understand the importance of customer satisfaction and strive to maintain strong relationships with our clients.
Pro Tip: Check for Endorsements
TRUE Fitness provides customers with the equipment needed for their demanding and ever-growing facilities all over the world. Check out our portfolio of success stories and installs.

Review the Warranty
Every piece of gym equipment you buy should come with a warranty that covers certain repairs or maintenance. Members of your facility will use the machines daily, so the equipment will face considerable stress.
When reviewing the warranty, check the duration of coverage, identify what the warranty covers, and note any limitations or exclusions. It’s essential to determine whether the warranty covers parts, labor, or both. Some vendors may also offer extended warranties for an additional fee, which may be worth it if you own or manage a busy gym.
Pro Tip
When you buy TRUE’s equipment, you can easily register the warranty to keep your equipment protected.
Making Your Final Decision
The right fitness equipment company does more than simply sell you products. TRUE Fitness demonstrates a genuine interest in your facility’s success and offers resources for continued growth. This foundation will support your fitness business objectives for years to come.
Why Pick TRUE?
At TRUE Fitness, we have over 40 years of experience and believe that integrity matters, especially when it comes to fitness equipment. When we partner with a business, we dedicate ourselves to providing the best workout machines and services. We build relationships with our customers. Additionally, we continually seek ways to improve our equipment based on what customers value most. This means superior quality, design, and engineering.
Contact Us Today
At TRUE Fitness, we believe in building a partnership with each of our customers and have been in the business since 1981. In addition to selling top-quality products, we offer services such as facility planning, technical assistance, and replacement parts, as well as warranties on every product. Contact our team today to learn more about our fitness equipment and how we can help your business achieve its goals.