Fitness Centers on the Rise for Luxury Resorts
While wealthy travelers still want a luxury experience at their hotel or luxury resort like free Internet and a hotel restaurant, they also want an excellent fitness experience. A 2016 luxury resort report shows that wealthy travelers want their hotel or resort gym to provide a quality fitness experience in the form of not only fitness centers, but other fitness options.
More Investing in Quality Fitness Equipment
With the rise of demand for fitness centers in luxury resorts, it’s more important than ever to invest in quality fitness equipment. A well-equipped fitness center will help improve your guest’s satisfaction in your luxury resort and make them more likely to come back in the future. If your resort’s fitness center isn’t up to par, then wealthy guests who are looking to keep fit while visiting may take their patronage elsewhere.
More Fitness Options Outside of the Resort
When it comes to fitness at your luxury resort, guests will want a more dynamic fitness experience—especially if they like exercising outdoors. That means you need to provide them with something other than just an indoor fitness center. For example, some resorts like Westin and Four Seasons offer:
- Hiking trails
- Running routes.
- Fitness classes
These fitness options will give your guests more options to choose from that they will remember and come back for.
An Increase in Luxury Health Offerings
It’s not enough that your guests have a well-equipped fitness center. Guests will also want luxury options in your resort fitness center like massages that they can indulge in after they exercise. Guests will appreciate the availability of services that will allow them to relax after a day of hiking and patronizing your fitness center.